In a statement, Snapdeal has said, “Under the campaign, Snapdeal will be selling LED bulbs at Rs 99 and enable the Ministry of Power to increase distribution of LED bulbs through its online marketplace to its customers spread across over 5,000 towns and cities of India.”
The partnership allows the government to expand its distribution for LED bulbs and strengthen the cause of the DELP programme- promote efficient lighting, increase awareness on using LED to reduce electricity bill, and increase efficiency in domestic energy consumption.
Rahul Taneja, Vice President, Category Management, Snapdeal, said, “Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP programme. With our unmatched reach in metros as well as tier II and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs.”
Under DELP, the government wants to replace all the 77 crore incandescent bulbs sold in India with LED bulbs, which will result in reduction of 20,000 MW load and save 105 billion KWh energy, along with saving Green House Gas (GHG) emissions of 80 million tonnes every year.
Saurabh Kumar, MD, EESL said, “Our goal is to reach out to as many people to realise the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction.”
He added, “In today’s time, eCommerce is a platform for maximising reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country.”