‘Energy-efficient CE products catching up’

Moving firm on the path of innovation and technology upgradation, Sunny Singh, MD, Singh Construction Equipments & Machinery Pvt Ltd, tells Veena Kurup, of ENN that energy-efficient products are getting prominence in the construction industry

Infrastructure sector is a crucial revenue driver for the Construction Equipment (CE) sector. What is your outlook about the CE sector and the technical trends being seen in India?

Infrastructure is the backbone of the CE sector. Although the sector is currently witnessing a downtrend, in view of  the formation of the new government, we expect the scenario to improve soon and the sector to touch new highs in the coming years. We are focusing on expanding our reach with a hope that the policies of the Modi Government will give a boost to infrastructure development. The past year has been challenging, and India has witnessed a big downtrend in the sector,which has indeed hampered the CE segment in a big way.The competition has led to a scenario where it is the survival of the fittest; the ones with new technologies and competitive pricing will rise above the competition.

How do you meet the challenges of delivering quality products at attractive prices and sustaining the competition? Is it because of your energy efficiency initiatives?
The current market scenario in India is extremely price sensitive and competition is fierce. However, we are geared up for this market condition with our well-equipped design team and a skilled workforce, and we are confident to deliver quality products at reasonable prices. Ensuring energy efficiency is one of the prime focuses in our company during both selection of equipment and designing of our products. All our products come with EFF2 type motors, which are the latest technologies available today. And, whenever we have specific demands from clients, we  accommodate and supply special features in our panels to make our machines more energy efficient.

Which of your products do you think are the major revenue drivers for your business operations? Also share your plans, if any, on product addition or business expansion this fiscal.
We have a wide range of products in our portfolio, and cater to a large number of clients from diverse segments, including contractors, builders and infrastructure developers, among others. The market has shown similar results  for us across all sectors, and therefore, for us no one product can be said to be driving the revenue; they all  contribute in equal measures. And yes, we have expansion plans on the cards in terms of product offerings, and we  are adding six new products to our current product range. Our new products will, most probably, be displayed at the  CE show, BC INDIA 2014.