Digital technologies are being increasingly used by us in our everyday lives. Whether it is about going cashless or having access to what’s happening around the world in a single click, digitisation has sneaked into every aspect of our life. Over the past few years, we saw a revolution of sorts when it comes to going the digital way and our present government has been keen on making India a Digital powerhouse.
With an initiative like Digital India, our country is headed for a tremendous progress, bridging the rural-urban gap and maintaining India’s global competitiveness.
A lot of digitisation goes on in the back-end processes of all the e-governance projects in India.
“Digitisation has not just economical but social impact as well, for example the election process, census collection process and UID, which have changed people’s lives in India,” said N Ravi Shankar, CMD, Bharat Broadband Network Limited (BBNL).
According to him, for a seamless digital experience we need to overcome the six Cs which are connectivity, cost of devices, content on the network, competitive tariff, computer literacy and community and citizen participation.
While the government takes these steps and makes investments in projects, private bodies play a huge role in bringing in
the expertise and innovations in the project.
As a Digital Marketing company, we at Runtime Solutions are constantly challenging ourselves to push the boundaries when it comes to using creativity plus technology. We have a 360 Degree Internet Marketing Set-up which provides highly targeted solutions that help brands have a strong presence in the digital world, whether on the Web, Social Media platforms or Mobile Applications.
To deliver impactful brand experiences, Runtime is focusing and building thought leadership in the area of Augmented Reality, Virtual Reality, Mixed Reality and emerging technologies, all of which have been immensely popular in the year 2017. We have worked with a number of government organizations such as National Film Archive of India (NFAI), Doordarshan Sahyadri, Films Division and even some Police Forces where we have been the digital and online partner and have created websites as well as handled their social media pages.
Another important aspect for any organisation is to understand the needs of their customers through behavioral analytics and that again has been possible through digitisation.
Education is a critical area resulting in the progress of any developing economy and unlocking access and opportunity for those trying to uplift themselves social and economically.
The entire life cycle of a student from registering to receiving the Admit Cards, Examination results and being accepted for higher studies is a virtuous cycle that digitisation is able to unlock.
Even for Teacher Eligibility tests, from registration to online payments and finally publishing results, technology is always an enabler.
Runtime has been working closely with many State Boards delivering products and applications around the same making accurate Data and Analytics the core of the offering.
Additionally, Runtime is assisting Babasaheb Ambedkar Research and Technical Institute (BARTI), Pune and Indian Statistical Institute (ISI), Kolkata to achieve their developmental goals with e-governance.
Digitisation has a larger contribution to GDP than standalone technologies. There is a World Bank report which says that a 10 per cent increase in broadband penetration in India can lead to a 1.4 per cent increase in GDP, making Internet important for enhancing the growth of the economy.
While e-governance has transformed the way people use public services, m-governance has taken an upswing with an increasing number of mobile phone users in our country. There is an app for everything, enabling citizens to transact with the government via mobile or online. Being the one-stop-solution that it is, mobile phone usage has had a largely positive impact on e-governance. With Smart Cities, Internet Of Things and Artificial Intelligence on the upswing, the demand for accelerating the pace will only grow in the days to come.
Technology keeps upgrading at a fast pace and while there is a constant debate on whether digitisation is a boon or a bane, we can’t help but marvel at the developments that have taken place in the digital sphere over the years. Staying ahead is the primary objective of a person which in today’s day and age can only be achieved through digitisation.
(Views expressed in this article are of Arjun Chatterjee, CEO, Runtime Solutions)