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Maharashtra government partners with Ola for Mumbai Darshan service

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Maharashtra Tourism Development Corporation (MTDC) has collaborated with Ola, India’s largest online transportation network company, to launch a guide tour service ‘Mumbai Darshan’.

“Our aim is to create job opportunities and safer transportation choices for people in Maharashtra. We are confident that Ola will actively take ahead our vision of transforming the state into a smart tourism hub,” said Maharashtra’s Tourism and Culture Principal Secretary Valsa Nair Singh in conversation with India Today.

The first batch of exclusively co-branded Mumbai Darshan and Maharashtra Tourism cars were also flagged off at the event.

The customisable package involves 10-hour or 100 kms rides to 10 Mumbai spots such as Juhu Beach, Mannat (residence of Bollywood actor Shahrukh Khan), Haji Ali, Marine Drive, Gateway of India, and Siddhivinayak, among others, where tourists can ride with Ola.

“Maharashtra continues to be one of the most favoured tourist and investment destinations in India. With such a huge economic potential, the scope to provide customised and curated mobility services is truly enormous,” said Ola’s Founding Partner Pranay Jivrajka.

Ola will soon work towards enhancing the offering with additions such as a customised tourist map of the city, curated lists of tourist attractions and things to do, among others.

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