US e-commerce company Amazon has started work with dozens of farmers in the Pune region to source fresh produce directly from farmers to the customers, as a part of its farm-to-form initiatives. Amazon is currently doing the project on a pilot basis.
The wholly-owned food retailing venture of the US giant, Amazon Retail India (ARIPL) is working for the project and has created a cold chain hub in the vicinity in order to sell online the fresh produce through its Amazon Fresh and Amazon Pantry, as per the sources.
The company is planning to extend its program to other cities in the country if the project turns out to be successful, as per the sources.
“We are engaging with farmers and government bodies to develop a sustainable farm-to-fork model by investing in tech,” an Amazon spokesperson said in an email to Economic Times.