The Brihanmumbai Municipal Corporation (BMC), India’s richest municipal organisation that governs Mumbai, has approached Bollywood Star Akshay Kumar to promote the message of cleanliness in view of the Swachh Survekshan 2018 for which evaluators are in Mumbai.
Stunned by its dismal performance in last year, the BMC has been trying hard to improve city’s standing in the scheme.
Last year Mumbai’s rank had dropped to 29th from the 10th place a year before. This is why the BMC is doing its bit to improve its rank. In the past, others celebrities in BMC’s campaigns include Sachin Tendulkar, Randeep Hooda and Amitabh Bachchan.
For the Swachh Survekshan 2018, a team from Delhi is in Mumbai and will be marking the city on a total of 4,000 marks. A total of 1,000 marks are allotted for citizens’ feedback – that is how proactively people respond to it. The other marks are for what the evaluators directly observe and for documentation work. The Swaccha Survekshan 2018 has been announced from January 4–March 10, 2018 by the Ministry of Housing and Urban Affairs whose assessors will grade cleanliness standards of various cities across the country on the basis of citizen feedback.
According to Civic Officials, Ajoy Mehta, Municipal Commissioner, BMC had approached the film star for promoting and appealing to the people of Mumbai to maintain high standards of cleanliness in the city. Akshay has agreed to participate in the advertisement, which will soon be aired on cinema halls and various media to promote cleanliness in the city. The actor has even recorded a short video, thanking citizens of Mumbai for ensuring that the city remains clean. This video will be shown in theatres in the city very soon.
Though the citizens’ feedback is crucial as almost 35% of the marks depend on it, BMC has requested its citizen to download the Swachhata-MoHUA app (Ministry of Housing and Urban Affairs) on their phones to enable them to post a civic-related issues. BMC will be marked depending on how many download and use it and how many complaints BMC solves.